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Research papers

How to double your audience

In Canada a combination of factors both stimulate and impede audience research. The complex Canadian broadcasting system and the competition among research suppliers create a situation in which innovative research solutions are frequently proposed...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Kiefl
May 1, 1994
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Citation

Kiefl, B. (1994a, May 01). How to double your audience. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-double-your-audience


Research papers

Testing consumer interest in the electronic highway: What do consumers want?

This paper will review a long term Canadian research programme which has tested consumer interest in and demand for what might be termed the first generation of new communication services-teletext services, cable TV specialty channels, repeat...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Kiefl
May 1, 1994
×

Citation

Kiefl, B. (1994a, May 01). Testing consumer interest in the electronic highway: What do consumers want?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/testing-consumer-interest-in-the-electronic-highway-what-do-consumers-want-


Research papers

Problems of non-response and non-cooperation in a people meter panel

The quality of any audience measurement system is dependent on the quality of the sample upon which its data are based. This paper presents the results of two pieces of research that examine different aspects of A.C. Nielsen's network people meter...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Barry Kiefl, David M. Tattle
Company: Nielsen
June 15, 1992
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Citation

Kiefl and Tattle (1992a, June 15). Problems of non-response and non-cooperation in a people meter panel. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/problems-of-non-response-and-non-cooperation-in-a-people-meter-panel


Research papers

TV/radio in the 21st century

This paper draws upon more than twenty years of analysis and research and discusses audiences to radio and TV in the next century. The paper begins by recollecting audience behaviour some twenty years ago and the substantial changes that have taken...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Barry Kiefl
June 15, 1992
×

Citation

Kiefl, B. (1992a, June 15). TV/radio in the 21st century. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tv-radio-in-the-21st-century